MSW Connect / Risk & Compliance in Singapore

MSW Connect is a Singapore-based risk & compliance consultancy. The goal was to build a clear, credible showcase website without turning it into a time-consuming internal project.

Mathilde’s brief was simple (and specific): “I want it to look like my LinkedIn profile.” She had already tried to build it herself on Squarespace, but it stalled: too much time spent deciding what to say, how to structure it, and how to make it look professional.

I took over end-to-end: positioning and page structure, content organisation, design direction (clean, minimal, slightly more premium than a LinkedIn page) and WordPress build.

Outcome: a straightforward website that presents the business clearly, supports lead generation, and removes the mental load from “finally getting a proper website live.”