Apprendre à coudre / Sewing academy

Apprendre à coudre is a French online sewing academy. The project was to build a learning platform that users can navigate easily with accounts, progress tracking, and flexible access (free lessons and paid content).

I led the delivery end-to-end: information structure, design, and WordPress build of the LMS, including user registration, course organisation, and email automation through Mailchimp. I also created the brand guidelines to keep the visual system consistent across the platform.

Outcome: a scalable learning website designed to publish new lessons regularly and support both free and paid learning paths.