psao. / Organic tattoo care

psao. is a French brand in organic tattoo care. The project covered both brand foundations and launch assets: brand guidelines, website delivery, and packaging design for the soap range.

I led the work from structure to execution: positioning and visual system, website design and WordPress build (ready to evolve if e-commerce is needed later), plus reusable Instagram templates for day-to-day communication.

Outcome: a consistent brand presence across web and print, with a website that can scale without being rebuilt.